We are looking for a Marketing Analytics Lead to build and scale the marketing analytics function in a fast-growing international environment.

This is a high-impact role for someone who enjoys combining hands-on analytics, experimentation, attribution modeling, and team leadership. You will work closely with Marketing, Product, BI, and Leadership teams to drive data-informed decisions and unlock growth opportunities across multiple markets and acquisition channels.

What You'll Do

Lead the marketing analytics function and manage a team of analysts
Define priorities, analytical frameworks, and reporting standards
Evaluate performance across brands, countries, regions, and acquisition channels
Design, execute, and analyze marketing experiments from hypothesis to business recommendations
Develop and improve attribution methodologies, including multi-touch attribution (MTA)
Partner with BI teams to automate reporting and build scalable dashboards
Analyze data from Google Ads, Meta, TikTok, AppsFlyer, GA4, and internal platforms
Identify growth opportunities and optimize user acquisition funnels
Present actionable insights and recommendations to senior stakeholders

What We're Looking For

4+ years of experience in Marketing Analytics, Growth Analytics, or Performance Marketing Analytics
Previous experience leading analysts or mentoring team members
Strong SQL skills
Deep understanding of user acquisition, attribution, and marketing performance metrics
Hands-on experience with AppsFlyer, GA4, or similar marketing analytics platforms
Strong knowledge of experimentation, A/B testing, and causal inference methods
Ability to translate complex analysis into clear business decisions
Fluent English and Russian

Nice to Have

Experience with MTA, MMM, incrementality testing, or attribution modeling
Experience working in high-growth B2C, iGaming, subscription, mobile, e-commerce, or digital product environments
Experience with Tableau, Power BI, Looker, or other BI tools

Why Join

Opportunity to shape the marketing analytics function and influence strategic decisions
High visibility across leadership and cross-functional teams
Large-scale datasets and international markets
Strong ownership and decision-making authority
Competitive compensation package
Remote, Europe timezone